Maximilian Büsser is a Swiss businessman and founder of the watch brand MB&F. Prior to his work at MB&F he was the CEO of Harry Winston Rare Timepieces and worked at Jaeger-LeCoultre. Büsser has lived in Dubai since 2014. From Wikipedia
The limited M. A.D.1S pieces will be sold at CHF 3,200 before VAT via a free online raffle running Sept. 2–8.