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MB&F’s M.A.D. Editions and Yinka Ilori Unveil Three M.A.D.1S ‘Grow Your Dreams’ Watches

The limited series will be allocated by a free online raffle at CHF 3,200 before tax.

Overview

  • The collaboration debuts three colorways—Sun, Nature and Water—each capped at 400 pieces with raffle registration open September 2–8 on the M.A.D. Editions website.
  • Each watch uses a Swiss-made LaJoux-Perret G101 movement and a slimmer anodized titanium rotor engraved with a tree motif and highlighted with Super-LumiNova.
  • HyCeram liquid-ceramic fills the machined bezel groove, and a wave-textured aluminum baseplate adds depth under the dial-side display.
  • Models ship on mismatched, leaf-embossed rubber straps tailored to each colorway, with an additional white strap and folding buckle included.
  • Positioned as MB&F’s more accessible line, M.A.D. Editions offers the series at around CHF 3,200 plus VAT, marking Ilori’s first watch collaboration after Büsser discovered his work in 2023.