Overview

• Nike will increase U.S. retail prices on adult footwear, apparel, and equipment by $2 to $10 starting June 1, with wholesale price hikes to follow in July.
• Exemptions include kids' products, items under $100, Jordan apparel and accessories, and Air Force 1 sneakers.
• The company manufactures about 50% of its footwear in China and Vietnam, exposing it to tariffs of 30% and 10% respectively.
• Nike will return to selling directly on Amazon after a six-year hiatus, displacing third-party sellers starting July 19.
• The moves are part of Nike's strategy to mitigate tariff impacts while maintaining its market position and consumer trust.