Business ❯ Entertainment Industry ❯ Streaming Services

Warner Bros. Discovery

HBO Subscription Models David Zaslav

Zaslav Says HBO Max Is 'Way Underpriced,' Maps Out Price Rises and a Phased Password Crackdown

Zaslav presents HBO Max as a premium product, telegraphing gradual price increases alongside a measured push on paid sharing to limit churn.

HBO Max Will Require Fee for Shared Accounts Starting September