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Viewership Trends

Advertising Revenue Advertising Impact Revenue Generation Audience Measurement Sponsorship Deals WNBA Negotiations Advertising WNBA vs NBA Revenue Women's Sports Subscription Services Audience Demographics Sponsorships Rivalry Impact on Ratings Impact on Revenue

NFL Draft Sets Attendance Record as Three-Day Viewership Slips 12%

Evolving audience measurement complicates year-over-year comparisons.

NFL Draft Round 1 Averages 13.2 Million Across Platforms, Ranks Third All-Time

ESPN Execs Defend Pat McAfee After Survey Finds Rising Disapproval on College GameDay

CFP First-Round TV Audience Slips 7% as NFL Windows Crush Cable Games

Earlier Start Lifts Las Vegas Grand Prix to U.S. TV Record

NBA Early-Season Ratings Stay Well Above 2024, With NBC and ESPN Strong and Prime Video Trailing

World Series Game 7 Draws 51 Million Across U.S., Canada and Japan, Biggest MLB Audience Since 1991

MLB Attendance Ticks Up to 71.41 Million in 2025, Extending Three-Year Rise

NFL Preseason Averages 2.2 Million Viewers, Best Since 2018

Amazon Prime Video’s NASCAR Debut Draws 2.72 Million Viewers and Spurs DirecTV Deal