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User Acquisition

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Skillz Wins $420 Million Verdict and Shifts to Owning Top Games

The verdict plus recent acquisitions could help the company improve margins by reducing reliance on third‑party developers.

WhatsApp Pilots 'Guest Chats' for Account‑Free, Encrypted Conversations

Microdrama Apps Top Streamers in Daily Mobile Viewing in U.S. and Abroad, Omdia Finds

Duolingo Stock Plunges on Soft Q4 Bookings Outlook Despite Q3 Beat and Raised Forecast

OpenAI Trials ‘Sign in with ChatGPT’ Login for Third-Party Apps

X Raises Premium+ Subscription Prices by 37.5% Globally

TikTok Offers Incentives to Boost U.S. User Base Ahead of Potential Ban

Facebook Revamps Features to Reengage Young Adults

Roblox Sets Ambitious Goals with New Developer Incentives and Features

Snapchat Shifts Strategy to Boost Ad Revenue and AR Innovation

Epic Games CEO Reflects on Mixed Results of Exclusivity Deals