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Fan Engagement Fan Reactions Fan Dynamics Taylor Swift's Impact Fan Communities Football Season WAGs (Wives and Girlfriends) Football Fandom Taylor Swift and NFL Kansas City Chiefs Culture Olympic Spirit Event Atmosphere Fan Interactions Fan Culture Youth Engagement NFL Fanbase Fan Traditions Entertainment Events Demographic Shifts Olympic Games

Taylor Swift’s Influence Boosts Chiefs’ Female Fanbase and Locker-Room Buzz

Chiefs owner Clark Hunt reports women now make up 57 percent of fans after Swift’s appearances, spotlighting her cultural impact

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