Sports ❯ Soccer

Sponsorship

Partnerships Corporate Sponsorship Corporate Partnerships Adidas Marketing Commercial Partnerships Betting Branding Clubs Business Deals

Tyler, the Creator Emerges as Frontrunner to Replace Spotify on Barça’s El Clásico Shirt

Negotiations are reported to be advanced yet unsigned, with the club possibly using Tyler’s GOLF branding on the front of the kit.

Manchester United Signs SumUp as Multi-Year Sleeve Partner

U.K. Crime Agency Freezes $13.6 Million Held in Premier League Bank Account

Chelsea Names Circle as 2026/27 Front-of-Shirt Sponsor

EgyptAir Becomes FC Barcelona’s Exclusive Airline in Three-Year Deal

Premier League Reminds Manchester United After Sleeve-Badge Breach

Sur Finanzas Owner Says Photo With AFA Boss Opened Doors as Federal Probe, Seizures and Central Bank Sanctions Continue

Peru Locks In Adidas Deal and Home-Venue Plan as FPF Backs Coach for 2030 Prep

Schalke's White Retro Away Shirt Sells Out in Hours and Triggers Large Adidas Reorder

FC Bayern to Sell Final 5% Stake to Viessmann for €250 Million

Fulham Walks Off After Late Penalty as Málaga Scores Into Empty Goal

Lazio Ends Sponsorship With Polymarket After Italian Regulator Blocks Site

Werner Brombach, Architect of Erdinger’s Global Rise, Dies at 86

Emirates and Arsenal Extend Sponsorship to 2033 and Unveil Upcycled Crest

Arsenal Extend Emirates Partnership to 2033

Adidas Reportedly to Replace Puma as Marseille Kit Supplier in 2028

Manchester United Announce Multi‑Year Training‑Kit Deal With Betway

Adidas Sales Reach Record Levels as Stock Falls After Margin Miss

Adidas Replaces Nike as Singapore’s Official Football Kit Supplier

Vasco Secures SportingBet as New Shirt Master Through 2027