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ADL Test Finds Gains as Blue Square’s Super Bowl Antisemitism Ad Faces Backlash

The group cites pre‑air testing plus social‑media analytics to justify a message aimed at unengaged Gen Z and millennial viewers.

Robert Kraft’s Blue Square Alliance Rolls Out $15 Million ‘Sticky Note’ Super Bowl Ad on Antisemitism

Robert Kraft’s Blue Square Alliance To Air ‘Sticky Note’ Super Bowl Ad Confronting Antisemitic Bullying