Business ❯ Sports Management ❯ Athletic Programs

Revenue Generation

NIL (Name, Image, Likeness) Coaching Strategies Sponsorships NIL Funding University of Colorado Contract Negotiations Sponsorship Deals Sponsorships and Donations Stadium Operations

University of Kentucky Scraps $950,000 Post for Mitch Barnhart as He Sets June 30 Exit

The move follows a public rebuke from Kentucky’s governor over a nearly $1 million post-retirement contract.

Syracuse Names Gerry McNamara Head Coach as NIL Funding Becomes the Hurdle

Butler Hires Alumnus Ronald Nored as Men’s Basketball Coach

UCLA Confirms 2026 Home Football Season at Rose Bowl as Lease Dispute Persists

Colorado Introduces AD Fernando Lovo to Tackle Deficit and Build Buffs’ Brand With Deion Sanders

No. 21 Auburn Tops Chattanooga 92-78 at Holiday Hoopsgiving