Business ❯ Marketing Strategies

Promotional Campaigns

Brand Endorsements Sweepstakes Customer Retention Incentives Incentives in Business Customer Initiatives Raffles Direct Sales Discount Offers Public Relations Consumer Incentives Consumer Engagement

J. Cole Takes Trunk-Sale Tour to New York, Extending ‘The Fall-Off’ Rollout

The direct-to-fan rollout raises questions about whether in-person CD purchases will count toward Billboard tallies.