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Business ❯ Companies ❯ Apple

Product Strategy

iPhone Duo production allocation October 2026 Multi-Product Release Cycle iPhone 18 Pro pricing and launch scheduling Staggered iPhone 18 model launches iPhone 18 Pro and iPhone Duo Orders Mac and iPad Product-Line Positioning Mac-and-iPad Product Positioning MacBook Pro Pricing Pro-Customer Premium Pricing Mac and iPad Product Positioning Premium pricing of the compact iPad mini Foldable iPhone Market Expansion Touchscreen MacBook Pro Launch MacBook Pro touchscreen introduction Premium Touchscreen MacBook Pro Launch Expansion beyond the traditional Mac product grid

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