Business ❯ Pharmaceutical Industry ❯ Market Competition

Pricing Strategies

Direct-to-Consumer Sales Consumer Access Supply Chain Management CVS Health Cost Reduction Executive Orders Regulatory Actions Pharmacy Benefit Managers Consumer Impact Generic Drugs Novo Nordisk and Eli Lilly Compounded Drugs

Lilly Cuts Zepbound Cash Prices on LillyDirect as GLP‑1 Price Competition Deepens

The direct-to-consumer price drop reflects a White House pricing framework that pushes GLP‑1 sales to company portals.