Business ❯ Marketing

Partnerships

Brand Collaborations Sponsorships Collaborations Branding Sports Marketing E-commerce Affiliate Marketing Corporate Partnerships Distribution Channels Telecommunications

Ford Replaces Chevy as MLB’s Official Automotive Partner in Five-Year Deal

The five-year pact puts Ford in the presenting role for MLB’s July Fourth initiative starting Opening Day.

Tubi, TikTok Launch Creatorverse Incubator for Long-Form Series

Mickey-Inspired F1 Show Car Debuts at Shanghai Disneyland as Disney–F1 Rollout Hits China

Tim Cook’s Pit-Stop Video With Max Verstappen Boosts Apple’s F1 Push on Apple TV

Rove Miles Adds Japan Airlines as Transfer Partner With 50% Transfer Bonus Through March 31

PayPal Covers First Month of HBO Max Basic in Germany for New Sign-Ups

AEW Strikes NFL Deal for Team Lucha Masks, Sales Start at NFL Draft

David Beckham Strikes Exclusive Fanatics Deal as Signed Topps Cards Debut Feb. 5

Disney Unifies Global Marketing Under CMO Asad Ayaz, Names Segment and Enterprise Leads

Caliente.mx Named Exclusive Betting Sponsor in Mexico for Concacaf Champions Cup and W Champions Cup

Golden Globes’ Polymarket Tie-In Draws Backlash as Platform Claims 26 of 28 Picks Correct

A$AP Rocky, Bilt Will Cover January Rent for Tenants in His Former Harlem Building

Marriott Bonvoy–Uber Promo Offers Up to 3,000 Points for Linking and One Premium Ride

Burger King Rolls Out SpongeBob Movie Menu for a Limited Time

Greggs Teams With Moonpig on Christmas Cards That Come With a Free Sausage Roll

CarMax Launches New 'Wanna Drive?' Campaign With Paige Bueckers and Donovan Mitchell

KFC Japan Opens Online Orders for Monster Hunter Wilds Meal Sets With Exclusive In-Game Rewards

Netflix Redefines Ad Reach With 190 Million Monthly Active Viewers

Steak ’n Shake and Fold Launch $5 Bitcoin Meal Reward as Chain Unveils Strategic BTC Reserve

Barcelona Unveils Ed Sheeran ‘Play’ Shirt for El Clásico as Pre-Sale Opens