Politics ❯ Political Campaigns ❯ Advertising

Media Strategy

Public Opinion Polling Public Perception Social Media Television Ads Viral Marketing Earned Media Voter Influence

Steve Hilton’s Viral “Just Try It, California” Ad Uses Lesbian Encounter to Target Young Voters

Millions have watched the provocative spot; GOP opinion is split and its effect on Hilton’s large polling deficit remains unclear.

Pro‑Israel Groups Escalate Push to Unseat Massie With $790,000 Ads and Districtwide Billboards