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Pokémon Sets Super Bowl LX Ad to Launch Yearlong 30th-Anniversary Campaign

Merchandise is available now, with broader announcements expected after the game and on Pokémon Day.

Pokémon Leans Into ‘My Friend Malamar’ Teasers, Fueling Expectations of Mega Reveal in Legends Z‑A

Weekly Shōnen Jump and Pokémon Reveal Three Cover Art Pairings