Entertainment ❯Film ❯Marketing

Campaigns

Wicked Audience Reception Disney Warner Bros. Strategies Smile Viral Marketing Paramount Pictures Trailers Kraven the Hunter Focus Features How to Train Your Dragon Brave New World Ticket Sales Yas Island Red Carpet Partnerships Livestream Universal Pictures M3GAN 2.0 Warner Bros. Pictures NEON Nostalgia

Pixar Seeks Audience Boost as Elio Underperforms at Box Office

The studio has publicly urged fans to turn out following the film’s $96 million global take on a $150 million budget

Superman Opening Weekend Projections Range From $90M to $145M for DC Reboot

Jurassic World Rebirth Projected to Gross $120–125 Million in Five-Day North American Debut

Osgood Perkins Partners with Neon Through First-Look Deal, Launches Phobos Banner

Zindagi Na Milegi Dobara Stars Reunite for Yas Island Campaign, Fans Divided

'Companion' Explores AI, Toxic Relationships, and Dark Humor

Sony's Spider-Man Universe Ends Following 'Kraven the Hunter' Failure

Nicole Kidman Embraces Memes to Support Cinema

Smile 2 Continues to Captivate Audiences with Eerie Storyline

Joker: Folie à Deux Targets $70M+ U.S. Opening Despite Mixed Reviews

Twisters and Original Twister to Return in 4DX for Limited Run

Longlegs Emerges as 2024's Breakout Horror Hit