Entertainment ❯ Film ❯ Marketing

Campaigns

Wicked Disney Viral Marketing Audience Reception Smile Paramount Pictures Trailers Kraven the Hunter Focus Features Warner Bros. Pictures Brave New World Ticket Sales Yas Island Red Carpet Partnerships Livestream Universal Pictures M3GAN 2.0 Warner Bros. Family Targeting Taglines Neon Word of Mouth Longlegs-esque Effectiveness Nonprofit Partnerships Tron: Ares Box Office Success Pay-It-Forward Netflix Promotional Strategies Budgeting Teasers How to Train Your Dragon Event-driven Marketing NEON Nostalgia Warner Bros. Strategies

Christy Sets Record for Worst Second-Weekend Drop as Theaters Cut 1,200 Screens

The distributor’s unusual silence on weekend totals preceded a drastic screen pullback.

Tron: Ares Tracking to $44 Million U.S. Debut as Presales Reach $2 Million

Paramount Global Marketing and Distribution Chief Marc Weinstock Exits as Josh Goldstine Nears Deal

Pixar Seeks Audience Boost as Elio Underperforms at Box Office

Superman Opening Weekend Projections Range From $90M to $145M for DC Reboot

Jurassic World Rebirth Projected to Gross $120–125 Million in Five-Day North American Debut