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Influencer Marketing

Brand Partnerships Social Media Social Media Influencers Brand Collaborations Celebrity Endorsements Social Media Marketing Creator Economy Content Creation Social Media Influence Social Media Strategies

Alex Cooper–Alix Earle Feud Intensifies as Social Data Tilts Against Cooper

New sentiment data favors Earle, highlighting the business stakes for creator-run media.

Chaotic Good Confirms TikTok ‘Trend Simulation’ Boosted Geese and Cameron Winter

Kris Jenner Becomes China’s Viral Manifestation Avatar

Spring Break Creators Command $20,000-Plus Per Post as Brands Seek Native Content

YouTube Unveils Creator Partnerships to Centralize Brand Deals With Gemini Matching

Dubai-Based British Influencers Draw Criticism for Luxury Posts During Gulf Strikes

Meta Launches 'Creator Fast Track' With Three Months of Guaranteed Pay for Big Creators

X Reopens Paid Crypto Promotions Under New 'Paid Partnership' Rules

Rai Probes Possible Undisclosed Advertising Tied to Malika Ayane–Veralab ‘Animali notturni’ Overlap

National Geographic Launches Six-Month 'Creator Cohort' With Eight Social Creators

Seven Reality Stars Admit Illegal FX Instagram Promotions as Judge Lifts Reporting Ban

DHS Adviser Corey Lewandowski’s Paid Cameos Draw Hatch Act and Security Warnings

CCPC Issues Compliance Notices to Conor McGregor and Suzanne Jackson Over Undisclosed Instagram Ads

French Influencer Admits Staging Dog Kidnapping as Animal NGO Files Legal Complaint

NRW Tax Authorities Audit More Than 7,000 Influencers Identified From Social Media Data

Mediaset Sues Fabrizio Corona for €160 Million as Platforms Keep ‘Falsissimo’ Offline

Khaby Lame Strikes $975 Million All-Stock Deal for AI ‘Digital Twin’ With Rich Sparkle

Khaby Lame Seals Up to $975 Million All-Stock Sale, Gains Control Stake in Rich Sparkle

Khaby Lame Sells Step Distinctive to Hong Kong’s Rich Sparkle in Deal Valuing Brand at About $900–975 Million

Dr Pepper Turns Viral TikTok Jingle Into National TV Ad, Spurring Copycat Brand Pitches