Generational Studies

Generation Z Gen Z Millennials Youth Culture Generation X Generation Alpha Boomers Workplace Culture Digital Natives Workplace Trends

Gen X Registers Lowest Consumer Confidence in Years

The slump could signal growing household strain that risks future spending even though Gen X still drives a large share of U.S. consumption.

Youth Diets Now Highest Per‑Person Source of Food Emissions, Study Finds

Zelle Report Finds Gen Z Often Left Unpaid After Fronting Group Travel Costs

Generation Z’s Work Habits Force Firms to Rethink Presence and Productivity

Gen Z Employee’s WhatsApp Reply to Boss Over Doctor’s Note Goes Viral

Millennials Report Greater Fear of Growing Up, Levels Narrow by Midlife

1960s–70s Childhoods Trained Resilience but Also Taught Emotional Guardedness

Mafalda Inmersiva to Open in Buenos Aires With 15-Room Immersive Journey

Brazil Uncertainty Jumps to Year High as Consumer Confidence Turns Negative

New Poll Finds Nearly Half of Gen Z Would Choose the Past

Anna Roller’s ‘Allegro Pastell’ Reaches Theaters

Italian Youth Study Identifies Four Profiles, Flags 24% ‘Under Pressure’

Navya Naveli Nanda Says She Doesn’t Let Online Hate Define Her

German Labor Market Tightens as Gen Z Faces Longer Searches and Seeks Purposeful Work

Swiss Care Provider Edits Job Ad That Barred Gen Z Applicants

Germany’s Top Economic Adviser Defends Gen Z, Says Productivity—Not Longer Hours—Will Lift Growth

French Adolescents Now Lean Right, Ifop Survey Finds

Studies and Senate Testimony Point to Reversal in IQ Gains, With Gen Z Lagging Millennials

German Workers' Readiness to Switch Jobs Falls to Five-Year Low

2016 Nostalgia Floods Social Media as Instagram-Led Trend Goes Global