Business ❯Retail ❯Toy Industry

Mattel

Barbie Product Controversies Barbie Dolls Kenbassador Barbie Sales Trends Pricing Strategies Product Pricing Product Launch Fisher-Price Barbie Sales

11 ARTICLES

4w ago

Mattel Teams With OpenAI to Build AI-Powered Toys and Games

The collaboration incorporates ChatGPT Enterprise into Mattel’s operations under a privacy-first framework for its first AI-driven product slated for late 2025

24 ARTICLES

3mo ago

LeBron James Joins Barbie Brand as First Athlete Ken Doll