Brand Management

Sponsorship LVMH Marketing Strategies Crisis Management High-End Brands Capri Holdings Dior Corporate Strategy Artistic Direction Kering

3 ARTICLES

3w ago

Tag Heuer Drives Sales Surge as Monaco Grand Prix Title Sponsor

LVMH’s decade-long, $1 billion Formula One collaboration boosted Tag Heuer’s visibility, generated double-digit store traffic, attracted celebrity guests to the principality.

3 ARTICLES

4w ago

LVMH's Bernard Arnault Shapes Paris Olympics with Unprecedented Luxury Involvement

Brand Management

Tag Heuer Drives Sales Surge as Monaco Grand Prix Title Sponsor

Pierpaolo Piccioli Named Creative Director of Balenciaga

LVMH Proposes Raising CEO Age Limit to Keep Bernard Arnault at Helm Until 85

Paris 2024 Olympic Medals Recalled Over Quality Issues

LVMH Elevates Paris Olympics with Luxurious Sponsorship

LVMH's Bernard Arnault Shapes Paris Olympics with Unprecedented Luxury Involvement