Business ❯Pharmaceutical Industry

Marketing Strategies

Advertising Trends Advertising Campaigns Birth Control as a Product Advertising Expenditure

Sanders and King Introduce Bill to Ban Direct-to-Consumer Prescription Drug Ads

Lawmakers say the plan will shield patients from biased marketing in an industry that spends billions promoting high-priced drugs

Eli Lilly Targets Unapproved Weight-Loss Drugs with New Ad Campaign

FDA Enforces New Clarity Rules for TV Drug Advertisements

Debate Intensifies Over Hormonal Birth Control's Health Effects