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Consumer Behavior

Pricing Strategies Transparency Cancellation Policies HBO Max Digital Products Short-term Offerings

Apple’s Creator Studio Signals Broader Shift to Subscriptions and Paid Upgrades

Analysts say Apple is using the new bundle to test a model that prioritizes recurring revenue and add‑on features across its software.

Warner Bros. Discovery Sues Sling TV Over Short-Term Channel Passes

HBO Max Will Require Fee for Shared Accounts Starting September