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Brian Niccol

Starbucks Faces Declining Sales and Customer Dissatisfaction

New CEO Brian Niccol aims to revitalize the brand amid falling sales and operational challenges.

Starbucks CEO Brian Niccol Unveils Plan to Reverse Sales Decline

Starbucks CEO Brian Niccol Ends Discount Strategy to Focus on Premium Experience

New Starbucks CEO Brian Niccol Outlines Strategy to Revitalize U.S. Operations

Brian Niccol Faces Steep Challenges as Starbucks' New CEO

Starbucks Appoints Chipotle's Brian Niccol as New CEO