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AI Strategy

Market Competition Market Position Leadership Changes Product Development Internal Teams Market Positioning Partnerships Product Management External Partnerships Product Innovation

Apple’s Cautious AI Spending Wins New Support on Wall Street

Mounting scrutiny of rivals’ oversized AI budgets is pushing investors to view Apple’s restraint as a safer bet.

Apple Nears Deal to Acquire Prompt AI’s Talent and Technology

Apple Tests Next‑Gen Siri With Internal ‘Veritas’ Chatbot, Keeps Tool In‑House