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IMAX Calls Disney’s ‘Infinity Vision’ a Marketing Play for ‘Avengers: Doomsday’

The dispute underscores how premium formats can steer audiences toward certain December blockbusters.

Neon Restructures Marketing, Elevates Joey Monteiro to President of Worldwide Marketing

Neon’s Tom Quinn Says Buyers Are Circling at Zurich Summit

Superman Surpasses $426M Globally as Gunn Cites Anti-American Sentiment in Overseas Shortfall