Sports ❯ Basketball ❯ NBA ❯ Media Coverage

Fan Engagement

NBA Returns to China With Macau Games as Suns Edge Nets in Overtime

New multi-year partnerships with Alibaba Cloud plus Sands China underpin the league’s cautious re-entry.

Adam Silver Draws Backlash for Calling NBA a ‘Highlights-Based Sport’ as New Media Deals Reshape Viewing