Business ❯ Beverage Industry

Energy Drinks

Endorsement Deals Product Launch Prime PRIME Celsius Holdings

PepsiCo Lifts Celsius Stake to 11% as Celsius Takes U.S. and Canada Rockstar Rights

The package of moves aligns brand ownership and distribution to build a stronger U.S. energy portfolio under Celsius’s stewardship.

Anheuser-Busch Launches Phorm Energy in Partnership with UFC’s Dana White