Society ❯ Consumer Behavior

Data Privacy

Surveillance Pricing Public Response Digital Marketing User Tracking Identity Theft Awareness Surveillance Trust in Banks Public Trust Public Awareness Trust in Companies Financial Literacy Customer Trust Consumer Awareness Consumer Rights Identity Theft User Consent Data Collection Digital Economy Public Perception Personal Data Trust in Institutions Telecommunications Digital Footprint Trust Issues Identity Verification Legislation Impact

FTC Issues Draft Enforcement Policy Targeting Personalized Pricing

The agency plans to require clear disclosures when firms use personal data to set individual prices and may pursue Section 5 enforcement for undisclosed practices.

Lawmakers Press JetBlue Over Viral Pricing Reply as Airline Denies Using Personal Data

Uber Launches 'YOUBER' 2025, a U.S. Year-in-Review Across Rides and Eats

CFPB Moves to Vacate Section 1033 Open Banking Rule; Banks Continue Data-Sharing Efforts