Entertainment ❯ Sports Entertainment

Cultural Impact

Fan Engagement Celebrity Involvement Commercial Value Branding Iconic Athletes Baseball Culture Tributes Celebrity Influence Athlete Branding Banana Ball Farewell Tours Sports Personalities Media Coverage Collectibles Influential Figures Player Equity Athlete Involvement

Russell Westbrook Joins Project B as Co-Founder and Chief Strategy Officer

The move increases visibility for a player-equity, travel-based league that plans HBS production and YouTube streaming.

Michael Jordan’s 1998 Game 3 ‘Last Dance’ Jersey to Be Auctioned With $10M–$15M Estimate

BIG3 to Go Public Through SPAC Merger at $290 Million Valuation

Jackie Bradley Jr. Goes No. 1 in Banana Ball’s First Draft, Becomes League’s First Full-Time Ex-MLB Player

Alyssa Thomas Becomes Second WNBA Star to Join Project B’s High-Pay Offseason League

PGA Tour CEO Brian Rolapp Unveils Leadership Overhaul, Taps Ex-NFL Executives

Mark Walter Completes $10–12 Billion Acquisition of Lakers