Business ❯ Pricing Strategy

Consumer Electronics

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Rivian Adds Second-Row Captain’s Chairs to R1S and Simplifies Trim Lineup

Rivian’s 2027 R1 refresh signals a push upmarket through trim simplification with higher base prices.

Apple Raises AppleCare+ Prices for New Mac and iPad Plans

Valve's $1,049 Steam Machine Ships to Limited Buyers

Xbox Warns Memory Costs Could Disrupt Project Helix Timing and Price

Valve Reaffirms 2026 Launch for Steam Machine, Steam Frame and Steam Controller

New Leak Points to A20 Pro for Next iPad Mini

Valve Says Steam Machine Will Be Priced Like a PC, Not a Subsidized Console

Leak Suggests Amazon Is Testing a Smaller Color Kindle Prototype