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Consumer Behavior

Plan Selection Plan Comparisons Price Sensitivity Subscription Models Data Plans Sales Promotions Customer Preferences Contract Switching Pricing Strategies Service Subscriptions Vielsurfer Travel Plans

Mint Mobile Boosts Data Across Plans at No Extra Cost

Increasing capped-plan allowances and doubling Unlimited hotspot, Mint is pitching the changes as a permanent value move to keep prices steady.

Virgin Plus Hikes Plan Prices $1, Matching Fido and Koodo

Fido and Virgin Plus Roll Out $40-for-60GB Plans Through April 20

Freedom Sets 250GB Plan at $50 as Fido Matches Rivals With Short‑Term Cuts

Freedom Revives $40/250GB Plan as Rivals Launch Weekend Discounts

Freedom’s $40/250GB Promo Ends as Carrier Scraps BYOP Discount

Koodo, Freedom End 25% Flash Sales Today as $35 North America Plan Stands Unmatched

Freedom and Public Mobile Slash Prices on Canada–U.S.–Mexico Plans in Flash Sales