Business ❯ Marketing ❯ Subscription Models

Consumer Behavior

Pricing Strategies Digital Products HBO Max Short-term Offerings Cancellation Policies Negative Option Marketing Transparency

FTC Reopens Negative Option Rulemaking, Seeks Public Comment by April 13

The action responds to an appellate vacatur of earlier amendments to rebuild an empirical record on modern subscription models.

Apple’s Creator Studio Signals Broader Shift to Subscriptions and Paid Upgrades

Warner Bros. Discovery Sues Sling TV Over Short-Term Channel Passes

HBO Max Will Require Fee for Shared Accounts Starting September