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Budgeting Player Contracts Revenue Generation Media Distribution Conference Revenue Expenditures NCAA Lawsuits NIL Deals NIL Opportunities NCAA Penalties Revenue Sharing Media Contracts Game Contracts

CNBC Values Top College Programs at $51.22 Billion as Texas Overtakes Ohio State for No. 1

Escalating media rights deals with growing NIL spending push valuations higher.

Ohio State Signals Openness to Rethinking Big Ten Revenue Sharing