Entertainment ❯ Wrestling ❯ WWE

Character Development

Cody Rhodes Storylines Becky Lynch CM Punk Babyface and Heel Dynamics Seth Rollins Face and Heel Turns Brock Lesnar Jelly Roll John Cena's Career Heel Turn Name Significance Lesnar's Dominance Heel Turns Babyface vs Heel Name Changes Royce Keys Rivalries Drew McIntyre Tweener Role John Cena

William Hobson Debuts in WWE as Royce Keys at Royal Rumble in Riyadh

He declined a reported big-money AEW offer after WWE moved to trademark 'Royce Keys' for his rebrand.

Nikki Bella Defends Heel Turn, Vows MSG Explanation After Boston Backlash

Seth Rollins Undergoes Major Shoulder Surgery as WWE Vacates World Title

Blake Monroe Explains AEW Exit and WWE Rebrand, Targets NXT North American Title

Jelly Roll Asked Triple H to Lose at SummerSlam to Build Anticipation

Cody Rhodes Captures King of the Ring, Sets Up SummerSlam Title Match