Entertainment ❯ Film ❯ Marketing

Campaigns

Wicked Disney Viral Marketing Taglines Audience Reception Nostalgia Promotional Strategies Audience Engagement How to Train Your Dragon NEON Warner Bros. Strategies Promotions Smile Paramount Pictures Trailers Kraven the Hunter Focus Features Warner Bros. Pictures Brave New World Ticket Sales Yas Island Red Carpet Partnerships Celebrity Involvement Livestream Universal Pictures M3GAN 2.0 Warner Bros. Family Targeting Family Appeal Neon Word of Mouth Longlegs-esque Effectiveness Nonprofit Partnerships Tron: Ares Box Office Success Pay-It-Forward Netflix Anticipation Building Budgeting Teasers Star Wars Marketing Event-driven Marketing Cult Sensation Postcard Distribution Social Media Buzz Toy Story 5 Super Bowl Spot Roundup Reveal Week Distribution Star Wars Holiday Global Marketing One Wish Willow Retro Marketing Mixed Reviews Robin Hood

Coyote vs. Acme Tops $100 Million After Indie Rescue

Its commercial rebound with a Sept. 29 digital window could reshape studio approaches to shelved films, including tax write‑offs.

Toy Story 5 Tracks Toward $150 Million U.S. Opening

Paramount Dates New Longlegs Film for January 14, 2028

Disney Launches Roundup Reveal Week as Mattel Debuts Tech-Driven Toy Story 5 Line

‘The Mandalorian & Grogu’ Heads to Theaters May 22 as Tracking Points to ~$71 Million Opening

Christy Sets Record for Worst Second-Weekend Drop as Theaters Cut 1,200 Screens

Tron: Ares Tracking to $44 Million U.S. Debut as Presales Reach $2 Million

Paramount Global Marketing and Distribution Chief Marc Weinstock Exits as Josh Goldstine Nears Deal

Pixar Seeks Audience Boost as Elio Underperforms at Box Office

Superman Opening Weekend Projections Range From $90M to $145M for DC Reboot

Jurassic World Rebirth Projected to Gross $120–125 Million in Five-Day North American Debut