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Campaigns

Disney Wicked Viral Marketing Audience Reception Nostalgia Taglines One Wish Willow Star Wars Marketing Star Wars Holiday M3GAN 2.0

Toy Story 5 Tracking Points to Roughly $150 Million U.S. Opening

Surpassing Toy Story 4 and 2026’s current box‑office leader would signal unusually strong youth and family turnout for Disney and Pixar.

Paramount Dates New Longlegs Film for January 14, 2028

Disney Launches Roundup Reveal Week as Mattel Debuts Tech-Driven Toy Story 5 Line

‘The Mandalorian & Grogu’ Heads to Theaters May 22 as Tracking Points to ~$71 Million Opening

Scream 7 Sets Box-Office Records, Sequel Talks Gain Momentum

Christy Sets Record for Worst Second-Weekend Drop as Theaters Cut 1,200 Screens

Tron: Ares Tracking to $44 Million U.S. Debut as Presales Reach $2 Million

Paramount Global Marketing and Distribution Chief Marc Weinstock Exits as Josh Goldstine Nears Deal

Pixar Seeks Audience Boost as Elio Underperforms at Box Office

Superman Opening Weekend Projections Range From $90M to $145M for DC Reboot

Jurassic World Rebirth Projected to Gross $120–125 Million in Five-Day North American Debut

Osgood Perkins Partners with Neon Through First-Look Deal, Launches Phobos Banner

Zindagi Na Milegi Dobara Stars Reunite for Yas Island Campaign, Fans Divided

'Companion' Explores AI, Toxic Relationships, and Dark Humor

Sony's Spider-Man Universe Ends Following 'Kraven the Hunter' Failure

Nicole Kidman Embraces Memes to Support Cinema

Smile 2 Continues to Captivate Audiences with Eerie Storyline

Joker: Folie à Deux Targets $70M+ U.S. Opening Despite Mixed Reviews

Twisters and Original Twister to Return in 4DX for Limited Run

Longlegs Emerges as 2024's Breakout Horror Hit