Entertainment ❯ Film ❯ Marketing

Campaigns

Wicked Disney Viral Marketing Audience Reception Nostalgia Taglines Effectiveness Trailers Red Carpet How to Train Your Dragon Universal Pictures Yas Island Promotional Strategies Warner Bros. Family Targeting Social Media Buzz Livestream Promotions Warner Bros. Strategies Event-driven Marketing Celebrity Involvement Box Office Success Partnerships Word of Mouth Teasers Neon Pay-It-Forward Tron: Ares Budgeting NEON Paramount Pictures Longlegs-esque Super Bowl Spot Postcard Distribution Ticket Sales Warner Bros. Pictures Nonprofit Partnerships Brave New World Smile Focus Features Netflix M3GAN 2.0 Kraven the Hunter

‘The Mandalorian & Grogu’ Heads to Theaters May 22 as Tracking Points to ~$71 Million Opening

The film serves as a test of whether a Disney+ hit can draw box-office crowds.

Christy Sets Record for Worst Second-Weekend Drop as Theaters Cut 1,200 Screens

Tron: Ares Tracking to $44 Million U.S. Debut as Presales Reach $2 Million

Paramount Global Marketing and Distribution Chief Marc Weinstock Exits as Josh Goldstine Nears Deal

Pixar Seeks Audience Boost as Elio Underperforms at Box Office

Superman Opening Weekend Projections Range From $90M to $145M for DC Reboot

Jurassic World Rebirth Projected to Gross $120–125 Million in Five-Day North American Debut