Business ❯ Automotive

Brand Management

Market Positioning Sub-brands Product Launches Jeep Acquisitions Rebranding Product Development Customer Loyalty Marketing Strategies Nissan

Dodge Charger Returns to Europe With Gas and Electric Lineup

Stellantis hopes Europe’s strong EV demand and the Charger’s 60th‑anniversary cachet will revive sales after weak U.S. Daytona EV performance.

Peugeot Unveils Production E-208 GTi as Its First All‑Electric GTi

Stellantis Confirms Alfa Romeo Will Add C‑Segment Hatch and C‑SUV and Keep Giulia and Stelvio Through 2027

Stellantis Expands Dongfeng Joint Venture to Export China‑Built Jeeps

BMW Reboots ALPINA as an In‑House Ultra‑Luxury Marque

Chrysler to Add Three Affordable Crossovers Below $40,000 in Brand Turnaround

BMW Unveils Vision Alpina V8 Coupe, Signaling a New In‑House Luxury Marque

BMW Debuts Vision Alpina Concept, Sets 2027 Launch for First Production Model

Scout Motors Weighs IPO or Stake Sale

MINI Marks 25 Years Under BMW With UK Production Milestone

Stellantis Will Prioritize Jeep, Ram, Peugeot and Fiat in Turnaround Plan

Hyundai Creta Summer Edition Launches In India With Wider Tech, Priced At Rs 12.05–17.88 Lakh

MG 4 EV Urban Launches in Australia From $31,990 Drive-Away

Skoda to Quit China by Mid-2026 After Years of Slumping Sales

Gerry McGovern to Leave JLR at Month’s End to Start Design Consultancy

Audi, Mercedes-Benz India to Raise Prices by About 2% From April 1

Honda Launches Heritage Parts for First‑Gen Acura NSX, U.S. Orders Open This Summer

Audi/SAIC Cuts Price of China-Only E5 Sportback by 30,000 Yuan Through March 31

Nissan Maps U.S. Comeback With Five Body-On-Frame Models as Dealers Preview 2028 Xterra

Jeep Unveils 'Jeep 2.0' With India as Core Hub, Targeting 90% Localisation and Wider Exports