Business ❯ Automotive

Brand Management

Product Launches Market Positioning Sub-brands Jeep Acquisitions Marketing Strategies Product Development Dodge Customer Loyalty Rebranding

Ferrari Marketing Chief to Step Down Following Luce Debut

The change is meant to reset customer communications and sales strategy as Ferrari moves forward with a limited, high‑price electric model.

Ferrari Rejects Claims It Pressured Buyers to Buy Luce to Gain Access to Limited Models

Subaru Keeps 2027 Solterra Base Price at $38,495 as EV Retains Bigger Battery and NACS Charging

Dodge Charger Returns to Europe With Gas and Electric Lineup

Peugeot Unveils Production E-208 GTi as Its First All‑Electric GTi

Stellantis Confirms Alfa Romeo Will Add C‑Segment Hatch and C‑SUV and Keep Giulia and Stelvio Through 2027

Stellantis Expands Dongfeng Joint Venture to Export China‑Built Jeeps

BMW Reboots ALPINA as an In‑House Ultra‑Luxury Marque

Chrysler to Add Three Affordable Crossovers Below $40,000 in Brand Turnaround

BMW Unveils Vision Alpina V8 Coupe, Signaling a New In‑House Luxury Marque

BMW Relaunches Alpina as High-End Sub-Brand With Vision Coupé

BMW Debuts Vision Alpina Concept, Sets 2027 Launch for First Production Model

Scout Motors Weighs IPO or Stake Sale

MINI Marks 25 Years Under BMW With UK Production Milestone

Stellantis Will Prioritize Jeep, Ram, Peugeot and Fiat in Turnaround Plan

Hyundai Creta Summer Edition Launches In India With Wider Tech, Priced At Rs 12.05–17.88 Lakh

MG 4 EV Urban Launches in Australia From $31,990 Drive-Away

Skoda to Quit China by Mid-2026 After Years of Slumping Sales

Gerry McGovern to Leave JLR at Month’s End to Start Design Consultancy

Audi, Mercedes-Benz India to Raise Prices by About 2% From April 1