Business ❯ Corporate Strategy

Brand Management

Market Positioning Product Development Rebranding Public Relations Crisis Management Customer Experience Customer Relations Product Launches Product Portfolio Marketing

Conservative Influencers Ease Boycott, Praise Disney’s Recent Moves

Analysts link the change to Bob Iger’s neutrality push centered on legacy brands.

Sony to Retire 'PlayStation Network' and 'PSN' Branding by September 2026

Lamborghini Logs Record 2025 Sales as Tariffs Pinch Profit and EV Strategy Is Pushed Back

Hilton Brings Yotel Into New “Select by Hilton” Tier in Exclusive Franchise Deal

Popeyes Franchisee Sailormen Closes 20 Stores as Bankruptcy Sale Process Begins

Kontoor Posts Record 2025 Results, Sets 2026 Outlook as Helly Hansen and Wrangler Drive Gains

Applebee’s Closes Select Restaurants in Indiana, Missouri and New York as Dual‑Brand Push Accelerates

Nestlé to Exit Ice Cream, Seek Partners for Premium Water in Portfolio Reset

Crocs Shares Leap After Q4 Beat and 2026 Guidance Tops Forecasts

Alpine to Quit WEC Hypercar After 2026 to Concentrate on Formula One

Ritter Sport Appeals Stuttgart Ruling in Fight Over Square Oat Bar

IHG Signs Garner Bhiwadi, Launching Brand in NCR With 2027 Opening

Yum Brands to Close About 250 U.S. Pizza Hut Stores in First Half of 2026

Hershey Jumps to 52-Week High on Q4 Beat, 2026 Guidance and New Dividend

Analysts Lift PepsiCo Targets After Q4 Beat and Snack Price Cuts

Darden to Wind Down Bahama Breeze, Closing 14 Sites and Converting 14

Tapestry Lifts Outlook Again After Holiday Beat Driven by Coach’s Tabby

French Court Places Okaïdi Owner IDKIDS Units in Judicial Restructuring

Yum! Brands to Close 250 U.S. Pizza Huts in First Half of 2026

LVMH Profit Falls 13% in 2025 as Sales Stabilize in Second Half