Business ❯ Corporate Strategy

Brand Management

Market Positioning Product Development Rebranding Public Relations Crisis Management Product Launches Marketing Mergers and Acquisitions Customer Loyalty Market Competition

Intersnack to Buy Utz for $2.9 Billion and Take the U.S. Snack Maker Private

The transaction pairs Intersnack with Utz’s founding families to secure a U.S. foothold pending regulatory and shareholder approval.

Sphere Names Karen Laureano‑Rikardsen Global Head of Corporate Communications

Lufthansa Group Rebrands Miles & More Under New Group Identity

MTY To Close 68 Company-Owned Restaurants, Including Up to 50 Papa Murphy’s

Gucci Beauty License Moves to L'Oréal One Year Early

Gucci Beauty to Join L'Oréal Under 50‑Year Licence After Accelerated Transfer

Corona Replaces Tecate as Tigres' Official Beer Sponsor

Oppo Reportedly to Fold OnePlus and realme Into ColorOS

Novo Nordisk Sues to Annul EMS’s Ozivy Trademark

KFC Unveils Global Revamp With 20 New Sauces and Expanded Drinks

Yum Brands Sells Pizza Hut in Two-Part $2.7 Billion Deal

Yum! Brands Sells Pizza Hut for $2.7 Billion to LongRange and Yum China

Bundeskartellamt Clears Tante Enso to Buy 36 Tegut Stores

Asics Moves Onitsuka Tiger Into Wholly Owned OT Group

Treasury Wine Estates Cuts Portfolio to Back About 10 Power Brands

Signet Raises 2027 Guidance After Strong First Quarter

MAGA Influencers Run Coordinated Attacks on Harley‑Davidson to Boost Indian Motorcycle

Hilton Launches Undergraduate Brand for College Town Hotels

Ferrari Debuts Luce, Its First All‑Electric Production Car

Prestige Auto Confirms Smart Will Return to Argentina and Boosts Local Production for Exports