Business ❯ Corporate Strategy

Brand Management

Market Positioning Product Development Rebranding Public Relations Crisis Management Product Launches Marketing Customer Relations Customer Loyalty Mergers and Acquisitions

Victoria's Secret Posts Big Q1 Beat and Raises 2026 Guidance

Stronger sales drove higher guidance, showing that Hillary Super's brand-led shift is improving margins and cash flow.

Signet Raises 2027 Guidance After Strong First Quarter

MAGA Influencers Run Coordinated Attacks on Harley‑Davidson to Boost Indian Motorcycle

Hilton Launches Undergraduate Brand for College Town Hotels

Ferrari Debuts Luce, Its First All‑Electric Production Car

Morgan Stanley’s Bitcoin ETF Closes First Month With No Outflows as U.S. Funds Extend Inflow Run

InMusic to Acquire Native Instruments, Adding iZotope, Plugin Alliance and Brainworx

Bahlsen Lowers Selected Prices as Chocolate Costs Ease

NCP Shuts Five More Car Parks on April 30 as PwC Reviews Business

Weleda Posts Record 2025 Sales as Heavy Investment Squeezes Profit

LVMH’s Arnault Warns Iran War Could Trigger ‘World Catastrophe’

Microsoft Seeks Senior Xbox Brand and Reputation Lead After Listing Draws Strong Interest

Lindt Cuts Chocolate Prices in Germany After Sales Slump

Kering Launches ReconKering Turnaround, Targeting a Margin Doubling as Gucci Slumps

Gatorade Relaunches as an Everyday Hydration Brand

Vodafone and Three Combine High Street Stores Under VodafoneThree Overhaul

Pop Mart Slides as Labubu Reliance Triggers Selloff

PVH Beats Q4 Targets on Adjusted Results as Tariffs Shape 2026 Outlook

L'Oréal Closes €4 Billion Kering Beauté Deal, Secures 50-Year Brand Licenses

L’Oréal Closes €4 Billion Purchase of Kering Beauté, Securing 50-Year Luxury Licenses