Business ❯ Corporate Responsibility

Brand Image

Public Relations Consumer Reactions Cultural Sensitivity Sponsorship Political Endorsements Social Issues Vendor Relations Sustainability Crisis Management Consumer Relations

Nike Removes 'Walkers Tolerated' Boston Marathon Sign After Outcry

The reversal underscores Nike's struggle to court serious runners without alienating athletes who walk, roll, or use adaptive methods.

Mary J. Blige Says 2012 Burger King Ad Still Hurts and Aired Without Her OK