Business ❯ Market Trends

Beverage Industry

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Coca‑Cola to Close Northampton Plant, Eliminating About 175 Jobs

The company set a December shutdown that leaves local leaders racing to find a high‑water user to protect the city’s water rates and tax base.

Alcohol Use Falls as Costs Rise and Habits Shift

Gatorade Relaunches as an Everyday Hydration Brand

Vita Coco Posts Record 2025, Guides to Higher Sales and Margins in 2026

Global Drinking Slows, India Set to Add the Most Alcohol Volume by 2029

Mexican Lawmakers Move to Tax Sugary Electrolyte Drinks Like Sodas

Coffee Remains Ubiquitous in Germany as Daily Drinking Slips, Aral Study Finds

Germany’s Beer Slump Deepens as H1 Data Show Alcoholic Sales Down 5%

German Beer Sales Suffer Steepest Midyear Drop Since Reunification

Coca-Cola Enters Prebiotic Soda Market with Simply Pop

Non-Alcoholic Beverages See 26% Sales Surge Ahead of Super Bowl