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Babylist Leases 20,000-Square-Foot SoHo Flagship for First NYC Store

The move signals a push into experiential retail to turn its online registry users into in‑store customers.

Target Rolls Out 'Baby Boutique' to Nearly 200 Stores This March

FridaBaby Defends Marketing After Backlash Over Sexual Innuendo

CPSC Recalls 23,000 URMYWO Baby Loungers Sold on Amazon Over Suffocation, Fall Hazards