Business ❯ Sports Business

Athlete Marketing

Sponsorships NIL Opportunities NIL Deals NIL Rights Sponsorship Deals Commercial Use NIL Agreements Endorsements Brand Management Endorsement Deals Branding Media Partnerships Draft Impact Brand Ambassadors

Kewan Lacy Signs NIL Deal to Wear Q‑Collar for 2026 Ole Miss Season

The partnership pairs a top All‑American running back with an FDA‑cleared neck device the maker says limits brain movement to help protect players.

Texas Tech Lands QB Brendan Sorsby on Reported $5 Million NIL Deal

CHL Eligibility and Athlete Pay Are Already Reshaping College Hockey

Title IX Appeal Threatens NCAA’s $2.8 Billion Athlete Settlement