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Athlete Influence

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Tyrese Maxey Debuts New Balance Maxey v1 in Play-In Win Over Magic

The launch signals New Balance's push to grow its basketball brand around a 25-year-old All-Star coming off a breakout season.

Caitlin Clark’s Kobe 5 Protro ‘Rookie of the Year’ Sells Out on SNKRS in Minutes

Jon Jones Reacts to Fan’s Giant Portrait Tattoo in Viral Video

Stephen Curry Teams With Sotheby’s to Auction 70+ Game-Worn Sneakers for Charity

Michigan’s Morez Johnson Jr. Breaks Out With Reported Seven-Figure NIL Value

JuJu Watkins Unveils Co-Created LeBron NXXT Gen ‘Silver Lining’ Sneaker

Sportico Projects Shohei Ohtani to Earn $125 Million in Endorsements in 2026

Timothée Chalamet to Join LeBron James and Steve Nash for Live ‘Mind the Game’ on March 2

Jutta Leerdam’s Olympic Gold Racing Suit Draws €7,600 Bid in Charity Auction

Chris Eubanks Signs Three-Year Tennis Channel Deal, Debuts at Indian Wells on March 4

Stephen Curry Honors Klay Thompson at All-Star Weekend by Wearing Anta KT 11s

JuJu Watkins Becomes First to Co-Design LeBron NXXT Gen as Nike Unveils 'Silver Lining'

River Plate Names David Trezeguet Institutional Representative to Lead Strategic Alliances and Global Outreach

Al Ittihad Claims €1.4bn Messi Bid Was Rejected, Dangles Lifetime Deal

Texans’ Azeez Al‑Shaair Wears “Stop the Genocide” Eye Black in Postgame ESPN Interview

Nike Signs No. 1 Pickleball Star Anna Leigh Waters in First Deal for the Sport

Adidas Reissues Adizero Rose 1 for Chicago-Only 'Retirement Ceremony' Drop on Jan. 17

Stephen Curry Sports Caitlin Clark’s Nike Kobe 6 PEs in Warriors’ Loss to Hawks

Kyrie Irving Debuts Anta Kai 3 During Pregame Workout as Return Status Remains Unclear

Venus Williams, 45, Accepts Australian Open Wildcard, Set to Become Event’s Oldest Female Competitor