Advertising Technology

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3 ARTICLES

last wk.

Nielsen to Buy DoubleVerify for About $2.15 Billion

Deal aims to combine Nielsen’s audience measurement with DoubleVerify’s ad‑verification to create a single industry metric pending shareholder and regulatory approval.

8 ARTICLES

last wk.

Snap Posts Q2 Revenue Beat and Raises Guidance as It Increases AI Spending

4 ARTICLES

last mo.

Walmart Agrees to Acquire Vibe.co to Expand Connected TV Advertising

6 ARTICLES

last mo.

Walmart Agrees to Buy Vibe.co to Add Self‑Serve Connected‑TV Ads to Walmart Connect

4 ARTICLES

last mo.

YouTube Unveils Creator Partnerships to Centralize Brand Deals With Gemini Matching

4 ARTICLES

5mo ago

NCSOFT to Buy 70% of Berlin’s JustPlay for 301.6 Billion Won

3 ARTICLES

5mo ago

Nexxen Sets 2026 Guidance After Record Start to the Year

4 ARTICLES

5mo ago

AppLovin Sells Off After Earnings Beat as Analysts Eye Dip Trades

3 ARTICLES

6mo ago

Analysts Trim Trade Desk Targets After CFO Ouster as Competition and Growth Woes Weigh

3 ARTICLES

7mo ago

Apple to Add More App Store Search Ads in 2026

3 ARTICLES

8mo ago

InMobi Founders Buy Back SoftBank Stake With $350 Million Loan to Tighten Control Before IPO

3 ARTICLES

8mo ago

Fox Sets May 11, 2026 Upfront at New York City Center as Tubi Schedules March 24 NewFront

5 ARTICLES

9mo ago

Amazon Says Prime Video’s Ad Tier Reaches 315 Million Monthly Viewers

3 ARTICLES

10mo ago

Judge Presses for Settlement as Google Ad-Tech Remedies Move to Ruling

3 ARTICLES

10mo ago

Pinterest Rolls Out Top of Search Ads Beta, Adds Retail Data Sharing for Shopping

Advertising Technology

Nielsen to Buy DoubleVerify for About $2.15 Billion

Snap Posts Q2 Revenue Beat and Raises Guidance as It Increases AI Spending

Walmart Agrees to Acquire Vibe.co to Expand Connected TV Advertising

Walmart Agrees to Buy Vibe.co to Add Self‑Serve Connected‑TV Ads to Walmart Connect

Omnicom Media Teams With Netflix and Disney to Personalize Streaming Ads

Magnite and Viasat Bring Programmatic Ads to In‑Flight Screens and Wi‑Fi

Criteo Cuts 2026 Outlook After Soft Q1 as AI Push Shows Early Traction

SiriusXM to Exclusively Sell YouTube’s U.S. Audio Ads

OpenAI Introduces Cost-Per-Click Ads in ChatGPT Pilot

YouTube Unveils Creator Partnerships to Centralize Brand Deals With Gemini Matching

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Advertising Technology

NCSOFT to Buy 70% of Berlin’s JustPlay for 301.6 Billion Won

Nexxen Sets 2026 Guidance After Record Start to the Year

AppLovin Sells Off After Earnings Beat as Analysts Eye Dip Trades

Analysts Trim Trade Desk Targets After CFO Ouster as Competition and Growth Woes Weigh

Apple to Add More App Store Search Ads in 2026

InMobi Founders Buy Back SoftBank Stake With $350 Million Loan to Tighten Control Before IPO

Fox Sets May 11, 2026 Upfront at New York City Center as Tubi Schedules March 24 NewFront

Amazon Says Prime Video’s Ad Tier Reaches 315 Million Monthly Viewers

Judge Presses for Settlement as Google Ad-Tech Remedies Move to Ruling

Pinterest Rolls Out Top of Search Ads Beta, Adds Retail Data Sharing for Shopping

Never miss stories about

Advertising Technology