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NFL Adopts Hawk-Eye as Primary First-Down Measure for 2025 Season

Ball placement remains a human call despite the system’s faster, sub‑inch virtual measurements.

Microsoft, NFL Extend Partnership to Bring Copilot and Azure AI to Sidelines and League Operations

NFL Debuts Hawk-Eye Virtual Measurement System at Hall of Fame Game

NFL Fully Deploys Sony Noise-Canceling Coach Headsets on Verizon’s Private 5G