Society ❯Cultural Impact

Music Consumption

Social Media Influence Streaming Platforms Streaming Trends Artist Engagement

Universal Music and Spotify Sign Multi-Year Licensing Agreement

The partnership introduces new subscription tiers, enhances artist monetization, and expands music and non-music content bundling.

Spotify Denies Drake’s Claims of Inflated Streams for Kendrick Lamar's 'Not Like Us'

Meta and Universal Music Group Strengthen Licensing Deal to Combat AI-Generated Content