Society ❯ Demographics ❯ Generational Studies

Generation Z

Consumer Behavior Workplace Behavior Gender and Politics Gender Gap Social Issues Work Ethic Job Preferences Millennials Civic Attitudes Alcohol Consumption Thriving Rates Gender Divide Gender Differences Homeownership Centennials Youth Engagement Driving Age Opinions Digital Communication Mobility Preferences

Gen Z Says Homebuying Is Harder but Stays Committed, Survey Finds

Many are saving roughly $54,500 for down payments to pursue ownership despite an affordability gap.

NBC Poll Charts Sharp Gen Z Gender Split on Family, Careers and Trump

Gen Z 'Thriving' Slips to 45% in 2025 as Adult Women Report Sharpest Declines

Gen Z Alcohol Consumption Aligns With Other Adults as Spirits and Cocktails Surge