Society ❯Consumer Behavior ❯Subscription Services

Price Sensitivity

YouTube Users Market Reactions Public Reaction Subscription Cancellations

Discovery+ Raises Monthly Subscription Prices for US Customers

The streaming service's ad-supported and ad-free plans increase by $1, effective immediately for new subscribers and next month for existing ones.

YouTube Premium Prices Surge Internationally, Sparking User Backlash

Max to Implement Password-Sharing Crackdown in Late 2024