Society ❯Consumer Behavior ❯Advertising Impact

User Experience

Digital Ads Brand Interaction Brand Perception Social Media Reactions

Roku Tests Autoplaying Ads Before Home Screen Access

The company confirms the ads as a test, prompting backlash from users threatening to abandon the platform if the feature becomes permanent.

Snapchat Introduces Sponsored Ads in Chats and Promoted Places on Snap Map

YouTube Introduces Ads on Paused Videos, Sparking User Backlash