Behavioral Economics

Decision Making Risk Perception Social Influence Loss Aversion Motivation Default Option Risk Assessment Zero Price Effect Sunk Cost Fallacy Nudging Fairness Perception Financial Psychology Consumer Behavior Financial Anxiety Emotional Triggers Economic Behavior Gambling Psychology Willingness to Accept Money Management Market Psychology Scarcity Psychology Self-Control Confidence Gaps Decision-Making Perception of Success Social Decision-Making Risk Taking Fear of Wealth

Putting a Price on Pain: Study Finds Monetary Measure Beats 0–10 Scale

Linking discomfort to compensation creates a shared scale that researchers say improves precision.

Researchers Define 'Doubling-Back Aversion' and Call for Further Study